Saba Permanent International Exhibition Company is recognized as one of Malaysia’s leading commercial and economic companies. With its expansive space, state-of-the-art facilities, and expert staff, the company provides a suitable platform for manufacturers to showcase their capabilities, develop trade exchanges, and engage in international investments through specialized and international permanent exhibitions.
Since each day there are more users that use Smartphones to look in the Internet, it is important that the design of your web page adapt itself to these tendencies. To this effect, in Marketing Consultants International we offer you responsive or adaptive designs for devices such as iPad, Tablet, among others.
With this adaptability, users visiting your web page from any mobile telephone or intelligent devices, may visualize its contents in a simple and rapid manner without having to use screen scroll or zoom. Besides, we apply buttons and links that are easier to click with your finger.
We offer total guarantee of adaptable web design in our works so that your potential clients spend more useful time in your site.
If you work in a marketing role like I do, it’s probably difficult for you to define marketing even though you see and use it every day — the term marketing is a bit all-encompassing and variable for a straightforward definition.
The selling part, for instance, overlaps a little too snuggly with a “what is sales” definition, and the word advertising makes me think of Mad Men brainstorming sessions.
But upon digging deeper, I began seeing that actually, marketing does overlap heavily with advertising and sales. Marketing is present in all stages of the business, beginning to end.
At first, I wondered why marketing was a necessary component during product development, or a sales pitch, or retail distribution. But it makes sense when you think about it — marketers have the firmest finger on the pulse of your consumer persona.
The purpose of marketing is to research and analyze your consumers all the time, conduct focus groups, send out surveys, study online shopping habits, and ask one underlying question: “Where, when, and how does our consumer want to communicate with our business?”
Here, let’s explore the purposes of marketing, along with types of marketing, the 4 P’s of marketing, and the difference between marketing and advertising.
Whether you’re a seasoned marketer looking to refresh your definitions, or a beginner looking to understand what marketing is in the first place, we’ve got you covered. Let’s dive in.
Modern marketing began in the 1950s when people started to use more than just print media to endorse a product. As TV — and soon, the internet — entered households, marketers could conduct entire campaigns across multiple platforms. And as you might expect, over the last 70 years, marketers have become increasingly important to fine-tuning how a business sells a product to consumers to optimize success.
In fact, the fundamental purpose of marketing is to attract consumers to your brand through messaging. Ideally, that messaging will helpful and educational to your target audience so you can convert consumers into leads.
Where your marketing campaigns live depends entirely on where your customers spend their time. It’s up to you to conduct market research that determines which types of marketing — and which mix of tools within each type — is best for building your brand. Here are several types of marketing that are relevant today, some of which have stood the test of time:
A marketing strategy is a long-term plan for achieving a company’s goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.
With a marketing strategy, you can define how your company positions itself in the marketplace, the types of products you produce, the strategic partners you make, and the type of advertising and promotion you undertake.
Having a marketing plan is essential to the success of any business. Read on to learn how to create a successful marketing strategy for your company.
Marketing is more than just advertising and promotion – it’s all about connecting with the customer.
A marketing strategy sets the direction for all your product and marketing-related activities.
Having a marketing strategy helps keep all your activities on track.
Developing a marketing strategy involves setting goals, researching the market, developing product plans, defining your marketing initiatives, and following the “7 P’s.”
Before we dive into the ins and outs of marketing strategy, you need to have a firm grasp of what exactly marketing is – and what it isn’t.
Marketing is about connecting your company with potential customers and connecting those customers with your products. It involves understanding customer needs, translating those needs into products and services, packing and pricing those products and services, and then convincing customers that they need to buy those products and services.
To put it simply, marketing is the entire cycle from identifying potential customers to satisfying those customers’ needs with the products you produce.
In essence, a marketing strategy determines the general direction – but not the specific details – for a variety of marketing-related activities. Ideally, your marketing strategy should help you define the following for your company:
Target audience
Value proposition
Product mix
Brand messaging
Promotional initiatives
Content marketing
Creating – and following – a marketing strategy is essential to setting the direction not just for your marketing-related activities but also for your entire business. Your marketing strategy helps you stay in sync with your customer base, develop the right products for them and determine how you communicate information about those products.
Without a defined strategy you won’t know who your customers are, you won’t develop the right products, and you’ll waste money promoting them.
In short, having a defined marketing plan makes you more successful. According to a CoSchedule survey, companies who have a documented marketing strategy are 313% more likely to be successful than those who don’t.
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